Jordan Nodarse: a mission for sustainable denim
Californian designer Jordan Nodarse is something of a denim expert, having previously started US etailer Revolve’s denim line Girlfriend in 2015, and became director of denim at sustainable womenswear brand Reformation in 2017. He launched his sustainable premium denim brand, Boyish Jeans, in 2018 and is now bringing the range to the UK this spring. Designed in Los Angeles, the range uses recycled fabrics, cuts down on water used in the dyeing process, and prides itself on using ethical factories. UK stockists will include independent Black White Denim in Cheshire and concept store Twiin in the Coal Drops Yard development in London’s King’s Cross. Retail prices for jeans range from £165 to £195.