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Digital Marketing and eCommerce Manager

My client, who is one of Ireland’s most prestigious fashion brands, has a key role for a dedicated and results-orientated Marketing and eCommerce manager with a strong track record of delivering results in challenging, dynamic, and fast-paced environments.

For over 40 years, our client has been setting trends, and bringing accessible styles and fashionable must-have items to their many customers. With 30 stores nationwide and a strong online presence, they are driven by passion and expertise, they navigate in an ever-changing fashion world with confidence, style and flair in response to their customers’ needs.

The successful applicant for this role will manage both an in-house team and third-party agencies, and the role requires a commercially minded professional with a solid record in delivering challenging eCommerce goals from a technical, CRO, and user experience perspective.

Reporting to the Directors, the successful candidate will own and manage the full range of the brand’s online user experience covering design, content, branding/marketing, performance, and functionality to deliver the best online customer experience.

What’s in it for you? Top Irish retail brand | Excellent salary | In-office position | Dublin-based role | Vibrant work environment

ROLE & RESPONSIBILITIES:

  • Working with the outsourced development team to troubleshoot issues and also formulate, develop and test new/enhanced product initiatives.
  • Ensuring analytics insights are constantly used to optimize onsite journeys.
  • Analysing eCommerce Sales and Margin and optimise based on findings.
  • Ensuring consistent reviews and enhancements of website content and user experience to drive frequency of visits, effective product cross-selling, and increased basket AOV.
  • Working cross-departmentally with the customer care team to ensure consistently high satisfaction levels and with the Marketing team in developing and executing promotional calendars and campaigns.
  • Project managing key development projects ensuring robust testing.
  • Developing the eCommerce team to enhance and broaden their skills and effectiveness in their roles.
  • Managing the brand’s social media and customer care team.
  • Maintaining effective relationships with existing product/service partners.
  • Identifying the opportunities for improvement in existing department processes and work practices.
  • Managing annual and weekly promotional planning processes with buying and senior management team.
  • Optimising PPC and paid Social Media campaigns.

SKILLS, KNOWLEDGE, AND EXPERIENCE:

  • Minimum 4-5 years' experience within an eCommerce or Digital development role in a fast-paced retail environment.
  • Degree in Computer Science or Digital Marketing with eCommerce management experience.
  • You’ll be an effective communicator with the skills to constructively challenge key business stakeholders.
  • A proactive results-orientated individual with a strong sense of ownership and accountability.
  • Hands-on experience with analytics, SEO, CRO, UX optimization, and tag management is desirable.
  • Strong technical proficiency with enterprise-level CMSs, web design, and user experience.
  • Prior experience using Salesforce Commerce Cloud B2C is desirable but not essential.
  • Experience handling Amazon and third-party marketplace projects.
  • Proficiency in building and managing relationships with external agencies, suppliers, and partners.
  • You’ll have a solid track record of managing a team in a commercial performance-orientated environment.

This role will require someone to be predominately based in Ireland.  The ideal candidate will come with fashion retail experience.

Excellent salary and package is on offer

We regret that only suitable candidates will be contacted, if you don’t hear from us within 72 hours unfortunately you haven’t been successful.

 

Digital Marketing and eCommerce Manager

Dublin
Permanent
€65,000 - €75,000 + Generous bonus

Published on 2 Apr 2024

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