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Head of Digital Marketing

My client is a brand for young self-confident women and one of the bold players of today’s international fast fashion market. The combination of irresistible trendy styles and a unique brand experience has made the company successful since more than 30 years. Today they are present in more than 800 stores worldwide. Furthermore the business also excels in the online business and has developed into an innovative omnichannel provider. More than 2.5 million fans on Facebook and Instagram are a testimony of this digital success

Your tasks

We are looking for an experienced and result-driven Head of Digital Marketing to join our awesome Digital team!

As a Head of Digital Marketing, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

The Head of Digital Marketing works closely with the online merchandising, social media and development teams in target-setting as well as post-campaign evaluations.


  • Build, plan and implement the overall digital marketing strategy
  • Stay up to date with the latest technology and best practices
  • Manage and oversee different digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company's social media accounts
  • Measure and manage online content
  • Track SEO and Google Analytics data an make complex analysis
  • Build and inbound marketing plan
  • Forecast sales Digital trends and act proactively to increase our market segment
  • Anticipate sales performance trends
  • Organize and lead digital marketing team
  • Research competition, investigate benchmarks and provide suggestions for improvement

Your Profile

  • Bachelor/Master degree in MA in Marketing, Digital technologies or similar
  • 6-8 years of relevant work experience in the field
  • Good knowledge of Google Adword, Analytics and Hybris
  • Broad international experience
  • Good knowledge and experience with online marketing tools and best practices
  • Basic knowledge of web design procedures
  • Strong performance marketing experience
  • Experience with SEO, Google Analytics and CRM software
  • Innovative, always ready to bring up original and groundbreaking ideas
  • Great interpersonal and communication skills
  • English mandatory. Any other language such as German and Italian would be an asset

We Offer You

  • International experience with daily new challenges in a young and fast moving environment
  • Career development opportunities
  • 50% Discount
  • Events
  • Flat hierarchies

Head of Digital Marketing

Excellent Salary and Package on offer

Published on 30 Jan 2020